about us

Deeply committed to our mission to help people heal and live their healthiest.


We are fortunate to be immersed in the booming life sciences industry of New York City, which gives us access to leading scientists, research and opportunities to collaborate with industry giants, emerging start-ups and the world’s premier hospitals.


our team

Shared core values, passion for our mission and a commitment to

working tirelessly to develop novel solutions and a timeless brand.

Elizah Syed

Co-Founder & CEO

Goran Petrovic

CEO Australia Pacific

Helen Ruthledge

Co-Founder & President

Justin Kamine

Co-Founder

Whitney Stevens

Co-Founder & Senior Strategist

Ali Syed

Co-Founder & Creative Director

Chris Gusty

COO

Olivia Moore

Director, Strategy & Operations

Kathryn Malarkey

Director, Marketing=

Alexander Sohn

Supply Chain Operation Manager

Mikayla Pacilio

Sales Manager

Ken Roycroft

Advisor, Business Development

Connor Barwin

Sports Advisor

Noel Pugh

Snr Advisor, Hospital Systems

Meena Mansharamani

Marketing Advisor

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